Award-winning communication design: Veronika Uravić Čolak from Reedesign studio receives Red Dot for high design quality on project Superheraw.
The jury for the Red Dot Award: Communication Design 2017 has made its decision. In a process spanning several days, the 24 experts assessed communication and creative works from agencies, designers and companies from 50 participating countries. Reedesign studio has cause for celebration: The jurors awarded the Red Dot to Superheraw energy bars (company MioBio) designed by Veronika Uravić Čolak from Reedesign Studio and thus emphasised high design quality and creative achievement. Superheraw is an organic energy bar made fromsimple ingredients such as fruit, nuts, seeds and spices. It is a great tasting wholesome snack that fits work, sport, school and travel. Every bar is handmade, minimally processed and packed with love in gluten free facility. Superheraw is made with premium orgaic ingredients without preservatives that are present in other snack products. All the bars are free from refined sugar, syrups, gluten, disry, soy, grain, GMO and vegetable oil. Suitable for vegan, vegetarian and Paleo piets. Professor Dr. Peter Zec, founder and CEO of the Red Dot Award: “I am delighted that agencies, designers and companies from all over the world have once again used the Red Dot Award: Communication Design as an evaluation platform. It is important to subject one’s own achievements to scrutiny again and again in order to constantly improve and maximise the potential for success. I congratulate the Red Dot winners on the high design quality of their work. The award testifies to the fact that they are pursuing the right design strategy”. The award ceremony for the Red Dot Award: Communication Design 2017 took place on 27 October. Red Dot laureates were given their well-deserved certificates and celebrated their success. The award-winning project Superheraw will also be presented in the International Yearbook Communication Design 2017/2018. It will be published on 14 November 2017 and documents the state of the art in global communication design.
About the Red Dot Design Award: In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by Design Zentrum Nordrhein Westfalen and is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after Red Dot award has been the revered international seal of outstanding design quality. More information is available at www.red-dot.org.
The award-winning project Superheraw will also be presented in the International Yearbook Communication Design 2017/2018. It will be published on 14 November 2017 and documents the state of the art in global communication design.